A portmanteau of the names Sidhant and Sam, SiSa, the brother-sister duo’s brand is a celebration of print, passion, and poetry in movement.
Sam defines brand… she is what SiSa would be if SiSa were a person — sociable, comfortable in her own skin, wafting through a life dipped in nostalgia and optimism. Sidhant, the baby of the family, leads business and product, skillfully weaving his financial background with a deeply ingrained love for textile and print. Together, Sid and Sam have built a brand that plays on juxtapositions; of East and West, then and now, travel and pause.
^Sidhant’s 13th birthday party at their family home in New Delhi.
“It’s a see-saw with us both — where Sam is more intuitive and instinctive, I bring in the analytical. Her ambition tempers my conservatism. In a sense, we’re enablers of each others’ visions.”
An 11 year gap between the siblings saw a childhood unlike most others. Today, Sid and Sam, though separated by oceans (with Sid in New Delhi and Sam in New York), are united by their love for family, culture, travel, and a vibrant life in print!
“Sid and I have always wanted to work together and build a brand that’s playful, leans into the magic of print, is informed by memories and travel.”
The siblings have been surrounded by textiles through their growing years. Their mum, Madhavi Ganeriwalla – the driving force behind the well-loved, crafts-centric, sustainability-forward label Manan – was their connection to all things fibre, colour, structure and decoration.
It’s no wonder the duo is weaving their mum’s 30+ years of knowledge and experience into the bold, creatively fierce, print-driven universe of SiSa.
Merging the craft legacy of India with the melting pot of New York’s many cultures, SiSa’s bold, vibrant prints (and playful silhouettes) symbolise a connection between East and West; geometric art-deco elements that borrow from New York’s bokeh lights and high-rise buildings with Delhi’s cascading bougainvillaea and sunny laburnum laden verandahs.
The prints are hand-drawn, hand-embroidered, and designed to renew … the memory, the mood, the moment. Every collection is inspired by Sid and Sam’s travels, discoveries, and experiences over the years, and is destined to be your companion as you, in turn, create memories of a lifetime.
